Wow I feel so official now.
I own a Toshiba not a Mac, and on my desktop bar Google Chrome mocks Internet Explorer. From time to time Microsoft Edge tries to run a mini ad of sort trying to convince me to set it as a default browser which I promptly ignore. Next time Beyonce asks “Who run the world?” I’m honestly going to have to respond with “Google.” How Google’s Algorithm Rules the Web made mention that Google “holds a commanding 65 percent market share and is still the only company whose name is synonymous with the verb search.” The last part of that quote is what really put things into perspective for me, unconsciously when there’s some random question that needs to be answered, most recently to confirm Kylie Jenner’s pregnancy, I tell someone “hey, Google it.” And say I’m doing research, by default I go straight to Google scholar rather than rummage through all of the library’s databases. Google runs the world.
Secret of Googlenomics answers a question I had never bothered to wonder, how does Google make money? Adwords. Adwords is a never ending auction, and every search generates money for the company. $21 billion is how much revenue Google managed to generate just last year. Bing is practically a joke, Internet Explorer lost its steam, and Mozilla Firefox doesn’t quite compare. As complicated as trying to update Google’s algorithm might seem, they have still managed to make the website navigate-able for people as technologically challenged as my mom. And I know this sounds all kinds of great, and nothing seems like it could knock Google off their feet. But hey guess what? Their algorithm still isn’t smart enough, at least that’s what every yearly conference is going to tell each other. I have made mention before in regards to technology, enough is never enough, and the algorithm will continue to be perfected, and I would say until it can’t but we know that’s never going to happen.
It’s the best we have thus far, and for the most part it finds what we want it to find. But if you want to be present in the Google-sphere you have to C-L-E-A-R. Search Engine Optimization must be considered if you want to be recognized by Google. If a company wants to be recognizable the brand must be clear, and the wording must be kept simple. The newest technology can’t be used in on your website, or else you might risk Google missing you. Put your brand everywhere, and make it easy for people to link with your website. I mean I’m sure at some point someone will figure out how to make Google read our minds, so it can find exactly what you want it to find.