Deuces

Here it is guys the final post.

Below you will find my rather successful (if I may say so myself) attempt at a narrated video. My paper encompassed greenwashing in social commerce and the role of trust. In regards to trust, my intent was to introduce it in purchasing behavior, which I believe I fail to mention in the video. Thanks for watching! And have a good one 🙂

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Is This The Future?

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So net neutrality… I have a better concept of everything that comes with it, thanks to this class. It seems so backwards to go back on something that was already set. But hey the whole election year up to this point has felt backwards so nothing surprises me anymore. Just adding more fuel to the fire. This could quite possibly hinder technology and slow down innovation in its tracks. Which has NEVER  been the American way (if we want to argue patriotism). Yet here we are actually considering repealing it, again. I’m sure it all sounds so dramatic now, but if the father of the internet himself is against repealing net neutrality, that sure is something to consider.

We are currently making huge strides with AI, which is heavily dependent on the freedom within the internet. How are we expected to compete on a business standpoint, with other countries when we’re behind on technology and overshadowed by big corporations. None of it makes sense.

Although oddly enough… We argue technology is moving too fast… Still, seems like an unnatural course for the internet to take. Net neutrality is what makes it so great. That’s the foundation of the internet. You can’t take away the foundation and expect it to go smoothly. It could cause it all to collapse. Here’s to watching closely on December 14th.

HotchPotch

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Just two weeks ago I bumped into a tweet that educated me on sampling. I used to think I was reallll smart for being able to recognize the tune and wondered if the artist thought they were being original? But joke was on me. It’s everywhere now. Girl Talk’s whole foundation is just that. I wish I could voice my opinion on copyright but half of me wants to explore all these different sounds being put together or made better (sometimes), and the other half understands that credit should be given where it’s due and the “owner” should typically be able to do what they wish to do with their work. But music is already shared left and right all over the internet. We don’t pay per play, we stream, and we talk about “jamming so hard to those beats man,” and at the moment it works. At least it does for the listener. It’s so hard to have a firm opinion on net neutrality when technology continues to grow and newer things just keep popping up. The law literally can’t keep up. I mean it’s already a slow judicial system how can they implement laws when the game could be changed tomorrow! But I guess you’ve got to try. Wholeheartedly agree we should have access to the same kind of internet, but the tricky part is trying to define everything that happens within the marvelous world wide web.

Naturally the majority want free. “If it’s free, it’s for me!” And honestly I get it, I’m on that boat for the most part. But unfortunately, lying is human nature, some of us are deceitful and selfish and thieves. And I can only imagine the pain and injustice of someone taking credit for your work. Something you have worked so hard on, or an invasion of privacy even. I have seen people complain about accounts using their photographs without their permission… but they’re on the web so it’s public? That’s the tricky thing about the internet. Once you have chosen to use it, you have also chosen to be seen, by everyone. Every tweet, every post, every picture, everyone has the right to look and see and screenshot and share. And that’s a risk we’re all taking right now.

Down the Rabbit Hole We Go

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Often times I have been led down the never ending rabbit hole of marketing. I am so guilty of it, it hurts. Amazon literally has an Interesting Finds feature which satisfies my Pinterest-y tendencies. I go through product after product and then click on the product that has further recommendations of other related items and it never stops and I don’t want it to. Not to mention they’re super cute. This isn’t a long tail for music but it’s all the same. I find things that someone eventually asks me where I got it from and yes it’s because I went down the rabbit hole and kept going, so that I could pick an item no one else will have. I am that one person audience for the mini battery operated cactus light that now decorates my living room. What can I say, I’m addicted to abundance economics, and I’m not mad.

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Just look at how clean and crisp it looks. Don’t you just want to keep scrolling?

As much as we might love to hate this sort of economics, there is no denying this is the way everyone has to adapt to. Everything that digital media will make it’s way to being free, it’s a curse but it does require businesses to be creative. Much like the Emperor’s New Clothes they’re really going to have to sell us on something that is already free (granted the king was an idiot and paid for nothing, we would never do such a thing…). There are new challenges businesses are facing in light of all the digital media available and how reliant society is on it, and they really have to start wearing their creative hats if they want to be successful. We want more, and in order to be relevant they have to abide. Much like online shopping, online stores will not suffer in the hands of product assortment the way brick and mortar stores do. Online stores have direct access to product, while physical stores have to order and wait for shipments. We can now cut the middle man and order directly and get it shipped directly to us. They just have to do a good job of selling this product online. It’s still all about the visuals people. Make your page pretty. That’s what the people want. That’s what’s going to sell. For now at least…

Real recognizes Real: Speaking My Language

I’m so excited!!! This is what I’m about! In my future I envision a career in Product Development, that is the ultimate goal. I took the Product Development class my last year of undergrad and I fell in love with this side of business. We had to create a line of merchandise and ultimately present it to a business, they would ultimately pick out a favorite amongst all the teams in class. Lo and behold my team got picked, and made all the Photoshop, Illustrator, and cost sheet struggles worthwhile.

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Now I know our focus was product management for journalism, but hey it’s exciting when you can find parallels between this class and my actual degree. I had never thought much about it, but the tech world is very relevant in product development; what we don’t realize is the importance to stay current. Fashion and media share the crazy speed to innovate and change in order to please consumers. And as much as we might hate to admit it, visuals are everything. I think people have struggled to treat journalism as a product, but quite frankly, in order to be successful one must treat everything as a business and journalism IS a product. This article covers the why’s of incorporating coding into journalism accurately, only to further prove that journalism needs a modern tech makeover (as I discussed in my last post). Fashion has kept up because it is a product based business, but it’s time to treat journalism the same, it’s time to sell knowledge! (I mean colleges are already doing a pretty good job at it.)

Coding the Curriculum really helped put everything into perspective for me, don’t have much of a tech-y brain, but I can recognize business. The tough part is integrating these sorts of (coding) skills, NOW. Our generation was raised with technology but say, my parents, have a really hard time incorporating these sort of skills into their jobs (on even simpler terms). These sort of skills would require the will and capability to learn. Something companies would have to invest in.

Journalism: In Dire Need of a Makeover

Journalism NEEDS a Princess Diaries makeover.

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Just like they plucked Mia’s eyebrows, they need to pluck anything that doesn’t benefit them and remove it from their future strategy. I mean I think it’s a big red flag when even one of their own stands to critique the company, see NYT.  Our generation has chosen to rely on other forms of journalism. Somewhat of a mix, and a whole lot of ads. Buzzfeed has rised above all. I log onto Facebook and yet another Buzzfeed article stares back at me from my small phone screen. And I mindlessly read through it, but none of it is substantial. Which, I get, is funny. The world is a big ole ugly place and sometimes all you want to do is look at cute pictures of dogs. I don’t blame you.

I, however, refuse to stay blind to what is actually happening in the world. I refuse to let others make decisions for me. Everything has gotten so political, and everything has been accused of being “fake news.” When you hear it enough, you really do start to doubt everything you read. Honestly, this past election gave me major media trust issues. Simply because I really don’t want to come across as strictly one sided. But I NEED a good, honest source of information. Unbiased so that I can form my own opinions. Hell, WE need good, honest journalism. And we can continue to laugh at the Try Guys wax their backs or whatever, but we can also stay informed. We can do both, but I hope newspapers learn to adapt to those wants. Make it fun, make it informational. It’s like teaching elementary. Pretty colors and shapes, and Bill Nye the Science guy (except not really since he’s being accused of pushing an agenda). I hate that we are like this. But they have to sell themselves, and once we’re hooked maybe we’ll learn a thing or two. Here’s to honest journalism, may it trump “fake news.” (Haha)  And may we never recreate George Orwell’s Animal Farm. I’ve said it before, stay woke.

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Women Who Code Pt. 1

I am unfamiliar with the career opportunities associated with mass communication, my undergrad had absolutely no focus on coding or media. So when I hear coding, I basically associate it with a computer language of sorts, one that I know very little of but the following ladies have made a career out of:

Becky Larson, was a professor at Texas State and taught Coding, Web Publishing & Online Media Design. I did find it interesting how she managed to go from linguistics, Japanese language and literature to the digital realm. Proving that coding is a language of its own that few have chosen to learn, and even fewer women have made a career out of.

Ashley Hebler is a Texas State graduate with a sense of humor as her webpage will show. Her masters was focused on New Media, which has proven to help her with her current professional aspirations as a web developer and professor at Texas State.

Kimberly Cook actually completed her undergrad in Public Relations and later became interested in digital media. Also a Texas State alumni she continues to work with media as a web producer for Zenoss.

Erika Toney completed her undergrad in Theatre Performance and Production at Texas State, she continued her education in Mass Communications and now works at a digital marketing agency called Rainman Creative. She also had to create a blog for class as well! Take a look.

Holly Gibson works with Women Who Code and helps host networking events to hopefully open more doors for women in the tech industry. She is executive director and often a public speaker for the events.

Questions:

  1. What made you shift from your original plan to a tech career?
  2. Have you at any moment felt under-qualified? If so, how did you overcome?
  3. What advice would you give women trying to enter a male-dominated field?

All Hail the All Powerful Google!

Wow I feel so official now.

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I own a Toshiba not a Mac, and on my desktop bar Google Chrome mocks Internet Explorer. From time to time Microsoft Edge tries to run a mini ad of sort trying to convince me to set it as a default browser which I promptly ignore. Next time Beyonce asks “Who run the world?” I’m honestly going to have to respond with “Google.” How Google’s Algorithm Rules the Web  made mention that Google “holds a commanding 65 percent market share and is still the only company whose name is synonymous with the verb search.” The last part of that quote is what really put things into perspective for me, unconsciously when there’s some random question that needs to be answered, most recently to confirm Kylie Jenner’s pregnancy, I tell someone “hey, Google it.” And say I’m doing research, by default I go straight to Google scholar rather than rummage through all of the library’s databases. Google runs the world.

Secret of Googlenomics answers a question I had never bothered to wonder, how does Google make money? Adwords. Adwords is a never ending auction, and every search generates money for the company. $21 billion is how much revenue Google managed to generate just last year. Bing is practically a joke, Internet Explorer lost its steam, and Mozilla Firefox doesn’t quite compare. As complicated as trying to update Google’s algorithm might seem, they have still managed to make the website navigate-able for people as technologically challenged as my mom. And I know this sounds all kinds of great, and nothing seems like it could knock Google off their feet. But hey guess what? Their algorithm still isn’t smart enough, at least that’s what every yearly conference is going to tell each other. I have made mention before in regards to technology, enough is never enough, and the algorithm will continue to be perfected, and I would say until it can’t but we know that’s never going to happen.

It’s the best we have thus far, and for the most part it finds what we want it to find. But if you want to be present in the Google-sphere you have to C-L-E-A-R. Search Engine Optimization must be considered if you want to be recognized by Google. If a company wants to be recognizable the brand must be clear, and the wording must be kept simple. The newest technology can’t be used in on your website, or else you might risk Google missing you. Put your brand everywhere, and make it easy for people to link with your website. I mean I’m sure at some point someone will figure out how to make Google read our minds, so it can find exactly what you want it to find.

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Extra! Extra! Read All About It!

Virtual Reality Installations to Start Arriving at AMC Movie Theaters Next Year

Ben Fritz writes about AMC’s most recent venture. They are putting $20 million into making virtual reality a commodity in a cinema near you! I find it amusing that we were just discussing what the next big thing is and here we are. Now Fritz does mention that the in home virtual reality business is competitive and already “a thing”  but out-of-home is something no one has really tackled. We have yet to see whether this will prove a wise investment for AMC but if so, this would be a rather revolutionary step. I can see where pricing can get a little tricky and I’m excited to see how they will make this experience affordable (to an extent of course) to the public.

AMC is working alongside Dreamscape and together they will create a virtual experience “that will last about 10 minutes and cost $1 million each to produce.” Tickets are expected to be $15-$20 which seems a little steep for ten minutes of virtual reality. AMC will be adding this feature into six theatres to test out the concept and see if it will be successful. If so, can you imagine what could be next? I mean once VR becomes a commodity and costs less to produce could we expect to experience a whole movie in VR? Oh my, the possibilities are endless.

Stay Woke

RQ1: What is the correlation between social media usage and social awareness?

Now Dourish and Bly (1992) define awareness as “an understanding of the activities of others, which provides a context for your own activity.” In the age of digital media I have seen both the ignorant and “the woke.” Facebook and Twitter have struggled with “fake news” and can be questionable sources of information, but they can also provide information we would have never known about if we hadn’t been scrolling through our timelines. In How Social Media Can Make History, Clay Shirky mentions “The Great Firewall of China” and their ability to filter most of their internet content and the moment they couldn’t they shut down Twitter. Shirky also talks about how information sources are no longer  coming from “professionals,” so that article you read could have been written by your next door neighbor who believes the zombie apocalypse is coming and shares survival tips on Facebook 24/7. My point is how “woke” are we really? And has social media really helped?

Twittering the News: The Emergence of Ambient Journalism talks about micro-blogging and defines it as a form of broadcasting where “users to share brief blasts of information (usually in less than 200 characters) to friends and followers from multiple sources including websites, third-party applications, or mobile devices.” We are constantly sharing these bits of information which is something that would have never happened fifty years ago! I mean after Abraham Lincoln signed the Emancipation Proclamation it still took over two years for slaves in the south to know of their freedom, on the contrary, today, the moment same sex marriage was legal we all knew. And both Twitter and Facebook let us know. I lost count of all the “micro-blogging” and all the rainbow hearts everywhere; we were all talking about it and it was a real moment.

Fast forward to present day when Hurricane Harvey hits. And we’re fed with fear and a sense of frenzy. Now we have people sharing news about the gas shortage and to get it while it’s still here! And boy did we listen. We waited hours in line for gas, people filled up more than just their gas tanks, and gas prices went up. And then one sunny day all went back to normal and we had gas again (prices stayed up though). That was more of a self fulfilling prophecy, sparked by social media. Go figure. It’s a difficult challenge we face when joining social media. How much of it can we trust? I don’t know a single person who wants to share incorrect information, but I guess a lot of information becomes subjective because biases and what not. Not to say opinions are a bad thing, but have an opinion about REAL information and:

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